Expert Training for Government Transformation

Service Design for Public Services

Develop services that help people like never before

Our flagship training gives you the view of service design to overhaul your services. Develop a service design mindset within your teams and leaders. You’ll get the depth of an academic qualification merged with the vibe from creative workshops.

Short video with the highlights of the Service Design course (just over 1 minute)

Who should attend

The training is for anyone who faces complex problems and residents’ needs you have to respond to. You might be part of a local government transformation team, a new service designer, a user researcher or a project manager.

Do you:

  • Want to understand problems from the perspective of residents?
  • Want to use your insights to design tangible solutions?
  • Want to learn about models, principles and practices to improve services?
  • Want to practise your new skills to build your confidence to apply them on real projects?
 

If yes, our comprehensive 2-day program will give you a full view of service design. It uses a simulation so you can practise all service design aspects. Taking a project from A to Z.

No Service Design experience is required.

Costs

Inhouse training
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Open course
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Want to know more?

Do you have questions or would you like advice? Get in touch with Rebecca!

Rebecca - Consultant & Trainer

Inhouse training (group)

  • 15 delegates
  • 2 full days
  • Your location, In-room or Online
  • In-person
  • £9,975
  • Accreditation: Public Services Transformation Academy
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Open course (individuals)

  • Max 15 delegates per cohort
  • 14 hours split over 4 days
  • Virtual
  • £990– £1,074 per attendee
7th - 10th Oct 2024

4x half-day virtual sessions
9.30 am – 1 pm each day

Full
Join our waiting list
11th - 12th Feb 2025

2x full day in-person sessions
9.30 am – 4.30 pm each day

Plenty seats available
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Course contents

We believe that for learning to be applied in practice, there needs to be opportunities for delegates to test out the approaches they learn within the training environment. We’ve created a simulated challenge in a fictitious council. Delegates form part of a service design team whose role is to increase poor recycling rates. The simulation is realistic, based on an actual challenge and true data.
  • Day one: Discover and Define – understanding the problem
  • Day two: Develop and Deliver – test and implement solutions

The training is framed around the design process in public services: Discover, Define, Develop and Deliver.

Your benefits

  • Our training is co-designed with the public sector.
  • The training mirrors a real life project within your organisation.
  • All our trainers have lived experience of using Service Design in public sector organisations.
  • You get examples and guidance on how to adapt theory so it fits within your organisation’s culture and set up.
  • The training is far from ‘talk-over slides’. We combine the depth, substance and rigour of an academic qualification with fun, collaborative and creative workshops.

About the trainers

Joseph Badman

Joe trained in Service Design through the Design Council and has 15 years of experience in human-centred and agile change. He helps public sector organisations understand service user needs and prototype solutions in areas like adult social care, homelessness, and youth safety.

Rebecca Roberts

Rebecca has been championing the use of agile, service design and prototyping to tackle complex public services since she worked to redesign SEND services; realising that a traditional project approach was hindering rather than helping. Since then, she teaches, mentors and provides coaching to teams on how to design and deliver change.

Megan Davies

Since studying entrepreneurship at university, Megan has always been applying design thinking principles to developing innovative solutions. With Basis, she has developed new leisure services, reviewed online community platforms, and designed solutions for the social care sector in Wales.

What the training gives you in practice

Thorough knowledge

You understand how to test new solutions through prototyping and iterative improvement approaches.

Apply tomorrow

You can apply user research to understand a problem from a resident or user's perspective.

More impact

You can apply service design principles and practices to design impactful and meaningful solutions.

Storytelling

Learn how to tell your user's story and gain support to implement changes.

What our fans say

“The course is thought provoking, practical and interactive.”

“We’ve been able to test several solutions that have already demonstrated financial, quality and practice benefits.”
“We’ve learnt a lot over the past two days that I think that my colleagues would benefit from.”

“This training taught us how to understand the customer.”
“I liked how all the learning was broken down into small, easy to understand parts.”

“It was the right mix of challenging and fun!”
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Proven success

Our courses are proudly accredited by the Public Service Transformation Academy.

delegates from across the public and social sectors attended our Service Design training programme.
0 +
of delegates report they feel confident able to apply their learnings within next month.
0 %
of participants believe the service transformation programme provides (much) more value than other training programmes they have previously completed.​
0 %
our big sister Basis been named as one of the UK’s top public and social sector management consultants by the Financial Times.
0 years

Organisations we train(ed)

oxford-city-counsil
tower-hamlets
nhs
London-Borough-of-Brexley
City-of-Westminister
RBKC
Government-of-Western-Australia
Brent
NCC
States-of-Guernsey
Metropolitan-Police
Waltham-Forest

Ready to book?​

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How does booking and payment work?

1

You book on this website, or on our Eventbrite pages

2

You do not have to pay immediately

3

You will receive an invoice in the name of your organisation (if desired, with your order number)

It couldn’t be faster or easier!

Request quotation for inhouse training

Get in touch by filling out the form, or you can directly contact us.

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London and Cardiff
The Netherlands

Expert Training for
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All rights reserved, registered at 7 Bell Yard, London, WC2A 2JR United Kingdom

Online Service Design for Public Services

  • 7 October - 10 October 2024
  • 9.30am- 13.00pm
  • Online
  • 990 - £1,074
For whom

The training is for anyone who is faced with complex problems and user-needs that they need to respond to.

You might be:

  • Part of a local government transformation team
  • A new service designer
  • A user researcher who wants to enhance their skills
  • A project manager with a complex problem to solve
About the training

Public services provide support for some of the most vulnerable people in society. The problems they try to address are complex. The needs of people who use them are constantly changing. Keeping the needs of citizens at the heart of the design of services is a real challenge. A design- led approach can help respond to this challenge.

This training unpacks and applies the service design mindset, methods and tools.

What you can expect at the end of the training

  • You understand the steps involved in doing user research
  • You can apply user research to understand a problem from a resident or user’s perspective
  • You can apply service design principles and practices to design impactful and meaningful solutions
  • You understand how to test new solutions through prototyping
  • You understand the basics of iterative improvement approaches
  • You can communicate your proposals confidently to a wider group of stakeholders

Book with invoice

Direct booking

Eventbrite.co.uk

Online Service Design for Public Services


    • 7 October - 10 October 2024
  • 9.30am- 13.00pm
  • Online
  • 990 - £1,074
For whom

The training is for anyone who is faced with complex problems and user-needs that they need to respond to.

You might be:

  • Part of a local government transformation team
  • A new service designer
  • A user researcher who wants to enhance their skills
  • A project manager with a complex problem to solve
About the training

Public services provide support for some of the most vulnerable people in society. The problems they try to address are complex. The needs of people who use them are constantly changing. Keeping the needs of citizens at the heart of the design of services is a real challenge. A design- led approach can help respond to this challenge.

This training unpacks and applies the service design mindset, methods and tools.

What you can expect at the end of the training

  • You understand the steps involved in doing user research
  • You can apply user research to understand a problem from a resident or user’s perspective
  • You can apply service design principles and practices to design impactful and meaningful solutions
  • You understand how to test new solutions through prototyping
  • You understand the basics of iterative improvement approaches
  • You can communicate your proposals confidently to a wider group of stakeholders

Apply for waiting list

Service Design for Public Services

  • 11 February - 12 February 2025
  • 9.30am- 16.30pm
  • Vauxhall, London
  • 990 - £1,074
For whom

The training is for anyone who is faced with complex problems and user-needs that they need to respond to.

You might be:

  • Part of a local government transformation team
  • A new service designer
  • A user researcher who wants to enhance their skills
  • A project manager with a complex problem to solve
About the training

Public services provide support for some of the most vulnerable people in society. The problems they try to address are complex. The needs of people who use them are constantly changing. Keeping the needs of citizens at the heart of the design of services is a real challenge. A design- led approach can help respond to this challenge.

This training unpacks and applies the service design mindset, methods and tools.

What you can expect at the end of the training

  • You understand the steps involved in doing user research
  • You can apply user research to understand a problem from a resident or user’s perspective
  • You can apply service design principles and practices to design impactful and meaningful solutions
  • You understand how to test new solutions through prototyping
  • You understand the basics of iterative improvement approaches
  • You can communicate your proposals confidently to a wider group of stakeholders

Book with invoice

Direct booking

Eventbrite.co.uk

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