But knowing how to design services that meet users’ needs is surprisingly difficult without the right skills and knowledge.
There is a big gap between the theory and knowing how to make it happen.
At Basis Training, we’re passionate about helping organisations improve the lives of people who need it most – and we know you are too.
Whether you’re a senior executive, project manager, analyst, or consultant, learning the principles of user-centred design will transform the impact you make on a daily basis.
So, how do you:
The answer? Service Design training.
Service design is a holistic approach to building services that meet the needs of service users, employees, and the wider organisation that delivers them, leveraging different methods and tools from various disciplines.
Our Service Design training programme equips you to unleash your inner designer and develop your service design capabilities.
You’ll be amazed at your ability to design services that help those in need like never before.
2 days – £9,975
Do you
If yes, our comprehensive 2-day program will give you the end-to-end view of service design you need to overhaul your services with users front and centre. The course focuses on developing a service design mindset and perspective within your teams and senior leaders. It uses a simulation so you can practise all aspects of service design – taking a project from initiation to completion.
Enjoying the best of both worlds, you’ll get the depth, substance, and rigour of an academic qualification merged with the design workshop vibe from creative courses.
Key takeaways
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Half day – £3000
User research is the evidence base which informs the design and delivery of effective services that meet the needs of their users. It focuses on understanding people’s behaviours when they navigate real life processes.
This session explores the end-to-end user research process, from planning, to analysing, and then communicating findings.
If you are new to User Research, this course is perfect for you.
Key takeaways
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Half day – £3000
User personas are an effective tool for sharing your findings from user research, bringing the needs and behaviours of different user groups to life in a visibly engaging way. They build empathy and keep the human at the centre of decision-making.
Learn how to turn user research data into personas with this course.
Key takeaways
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Half day – £3000
Learn how to draw your user’s experience of your service from their point of view. Capture the steps they took, how they felt about it, and what you could do differently to change future experiences.
With these maps you can identify ‘pain points’ and make changes so that your service is truly user centred.
Key takeaways
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Half day – £3000
A service blueprint captures the actions you take as an organisation to meet your users’ needs. It is a picture of all your steps and decisions – and how these impact your users, so that you can identify weaknesses.
Learn how to create a service blueprint so you can see your service through the eyes of your users.
Key takeaways
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