Introduction to User Research

Research to help people like never before

User research is the evidence base which informs the design and delivery of effective services that meet the needs of residents. It focuses on understanding people’s behaviours when they navigate real life processes.

Who should attend

If you are new to user research, this course is perfect for you.

The training is for anyone who faces complex problems and residents’ needs you have to respond to. You might be part of a local government transformation team, a new service designer, a user researcher or a project manager.

Want to know more?

Do you have questions or would you like advice? Get in touch with Rebecca!

Rebecca - Consultant & Trainer

Costs

Inhouse training

Inhouse training (group)

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Course contents

This session explores the end-to-end user research process:

  • Comprehensive user research journey
  • How to plan, analyse and communicate findings
  • Benefits of continuous user research through project life-cycle

Your benefits

About the trainers

Joe Badman

Joe has overseen a range of projects that have sought to understand the needs of professionals and service users through conducting user research on a local and national level. 

Joe shares what he learned from these experiences by sharing what worked and what didn’t in practice. 

Megan Davies

Since studying entrepreneurship at university, Megan has always been applying design thinking principles to developing innovative solutions. With Basis, she has developed new leisure services, reviewed online community platforms, and designed solutions for the social care sector in Wales.

Max Goodall

Max has helped bring service users’ stories to life so that people can truly understand their needs. With years of experience developing user personas through data analysis, interviews, and surveys, he shares practical insights on the best approaches for capturing and utilising user perspectives.

What the training gives you in practice

Thorough knowledge

Understanding of the importance and value of user research in person-centred design and delivery of public services.

Apply tomorrow

Be able to conduct the end-to-end user research process in a multidisciplinary team across the lifecycle of a project.


More impact

Our specialised Service Design courses equip your organisation to achieve better results, more social value, and crucially improve outcomes for your residents.

Storytelling

Learn how to tell your user's story and gain support to implement changes.

What our fans say

Proven success

Our big sister Basis has been named as one of the UK’s top public and social sector management consultants by the Financial Times for six years in a row.
0 years

Organisations we train(ed)

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How does booking and payment work?

1

You book on this website, or on our Eventbrite pages

2

You do not have to pay immediately

3

You will receive an invoice in the name of your organisation (if desired, with your order number)

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London and Cardiff
The Netherlands

Expert Training for
Government Transformation

Get in touch

London and Cardiff
The Netherlands
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